Digital Sign -vs- Kiosk - What do I need?
Digital signage and interactive kiosk systems are a fast growing marketing segment. Having a platform that gives your client information before they ask is a powerful way to both service and market to your customers.
I'm glad you asked. Although the can share some traits in booth function and looks Digital Signage and Kiosk Systems are two very different things under the hood. They have different use cases and benefits.
Let's start with Digital Signage Systems.
A digital signage system consists of one or more displays that are updated with information by use of a specialized computer called a media player. The key thing to remember here is that although each display has it's own media player, the information fed to these displays could be identical or it could be totally different. Digital Signs have a variety of uses from menu boards in fast food restaurants to advertising displays in retail establishments or message boards in schools, hospitals or office environments.
Digital signage systems are normally based on a schedule. Content is delivered to each media player based on a time schedule for that particular player. For instance, a restaurant's menu board could change from lunch selections to dinner selections automatically at 4 pm every day. That is a very simple example and some schedules can be quite complex taking into account the day of the week, the time zone, the location of the display, etc. Digital Signage platforms usually run in the cloud and their content is created and controlled from a central location even though the displays can be anywhere in the world. If you would like more information on digital signage systems and how they can help your business save money and better service your customers, contact the digital signage professionals at Cotts, Inc.
Kiosk Systems in some cases may look like a digital sign but they are a totally different animal altogether. Kiosk systems are interactive, which means they can respond to input from the user. Kiosk systems vary from simple kiosks that play a pre-recorded video in a museum to extremely complex systems that can take payments, dispense tickets or products or even money. An ATM is a form of a kiosk system. Most kiosk systems are used to give customers information. Building directories, mall directories, interactive information kiosks in museums, art centers and tourist areas that allow users to see more than just the first screen of content are examples of kiosks. Most modern kiosk systems use touch screens to allow users to select options from a menu system. On the inside, modern kiosk systems usually run on a specialized computer with solid state storage for reliability. They can be totally stand alone, but today, most can be updated with new content remotely. If you would like more information or advice on interactive kiosk systems get in touch, we will be happy to go over your use case and develop the perfect kiosk system for your business.
Cotts, Inc. is a digital marketing agency specializing in helping small businesses. We are located in the small city of Pottsville in Schuylkill County, PA 17901.
We build results-driven websites, expert social media content & strategies, custom interactive kiosk systems, digital signage systems and print campaigns so your business can compete in this digital world.
If your small business needs help with marketing in the digital world, reach out to us, our contact information is: