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Enjoy our collection of helpful advice and how-to tips for digital marketing success.
I was watching some TV last night, and a commercial came on for a company that sells cars online. I didn't think much about it at the time; I was only half paying attention anyway because I was also shopping online with my iPad.
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Do people see it when visiting your website?
Many small businesses count on Facebook to promote their business. But, counting solely on Facebook can be a huge mistake and spell disaster in the long term for your business.
Here's why...
It seems like all you hear about these days is Social Media & Digital Marketing. How it's the magic bullet for small business success.
Every small business is different. How do you know if digital marketing is right for your small business?
HTTP -vs- HTTPS web addresses, what is this all about anyway?
Why should you as a small business owner care about it at all? It was once just about security, but now it's also about user experience and page position in search. If you have a website, even if you are not doing e-commerce, read on...
Your website presence is a crucial part of any business in today’s connected world. Creating a website is not as easy as many people want to believe. So do you hire a professional website builder or use a DYI website builder?
We get this question quite often. We specialize in helping small businesses with digital marketing. For most of these businesses, their customer base and their target audience are local. They are selling their products or services to their neighbors, people in the same area.
Should these small businesses be advertising on Facebook or other digital platforms?
Here’s some interesting information about customer behavior and small businesses. Research shows that consumers use both word of mouth and online research before they make a buying decision. A study by Vistaprint found that 36 percent of local customers find small businesses online and 37 percent find them through a personal referral.
If you do nothing else in Digital Marketing, Build an Email List.
Building and maintaining an email list is the best way to generate business for the long term.
Having a well organized, well-maintained email list allows you to market directly to prospects who have shown interest in what you are selling.
But how do you manage and take advantage of your email list to bring you the most benefit?
How do you build your list in the first place?
Read on...
If you are a retailer in the brick and mortar world, you understand the importance of reaching the potential customer who is passing by your store. Whether you are in the mall, a shopping center or a specialty shop in a downtown location, generating foot traffic into your store is essential.
What?
That's right or at least most of you are. Most small businesses are using facebook all wrong.
Ask yourself this:
Are you getting any real business benefit from your Social Media time investment?
Do your boosted posts or Facebook ads actually generate profits?
Does your growth on social media show up as growth on your bottom line?
Why not?
Things are changing in a good way and to keep your website looking fresh and up to date, take a look at some of these exciting design trends and incorporate them into your website and entire content marketing strategy.
