Your website is the heart of your digital presence.
There is no doubt it's important. Social media, that is. You constantly hear how Facebook, Twitter, Google+ is the marketing sweetheart of the times and main way companies promote their products. Some people even think social media is the best way to promote a business. Although it is is a very important part of your content marketing strategy and digital presence, the fact is social media isn't the best way. Your website is because it is the one and only thing YOU can control in the digital world.
In past years. companies just like you spent huge amounts of money getting Facebook followers. And it worked for awhile. But because the internet evolves constantly and things change each and every day, and because no one has any control what happens on these social media platforms, less and less people are now being reached than ever before.
Follower reach is down to as little as three percent of what it once was. Why? Because things change. One example is when social media giant Facebook made changes to their algorithm, it became more challenging to get the messages into followers' news feeds. What this means is unless you "pay to play" or buy advertising, your message is reaching fewer customers.
Yes, social media is an important part of your marketing strategy and digital presence, but it needs to be used wisely. Social media content should drive people to your website where you are in control of the message.
But, it does no good to drive traffic to a poorly designed website. The great thing about a well-done website is you control of the content. Unlike social media that allows an open forum to post mostly anything, a website only contains your content. It's important to work with website designers to create a powerful, mobile friendly, visually appealing, easy to use and fast website.
We design, build and maintain websites of all sizes from small single landing page sites to large sites with built-in content management and e-commerce capabilities, and sales funnels. We have the experience and will work with you every step of the way.
Don't waste another minute of your valuable time or another dollar on an underperforming, poorly designed website. Let us show you how your social media strategy can drive business to your website. Contact the Professionals at Cotts, Inc. and take control of your digital world.
Until next time,
Director of Digital Marketing
Cotts, Inc. is a digital marketing agency specializing in helping small businesses. We are located in the small city of Pottsville in Schuylkill County, PA 17901.
If your small business needs help with marketing in the digital world, reach out to us, our contact information is: